Mirvac is an integrated, urban property group and a key contributor to Australia’s major cities.

Mirvac commissioned RGC to create a special limited edition book dedicated to Sydney’s urban dwellers, those who are shaping our world-class inner city scene and to showcase a selection of development assets and retailers.

In this special book we interviewed a diverse mix of people from a variety of cultures, with countless view points and life experiences, then wove these stories and experiences together to create a unique and inspiring urban tapestry.

Through engaging stories, striking photography and beautiful illustration, we showcased a snapshot of Sydney’s urban style: urban people, urban living and urban tastes.

Urban Style
We got up close and personal with some of the locals, from the students and parents to community gurus and innovators, who are embracing and shaping Sydney’s inner city scene.

Urban People
Personal style can be our most public expression of our individual philosophy and cultural background. Here we showcase the unique style of some of Sydney’s diverse urban inhabitants.

Urban Living
As urban dwellers, our home is our sanctuary, our escape from the hustle and bustle of hectic city life. Here our local residents and experts share their advice on enhancing your urban abode. 

Urban Tastes
Entertaining at home and dining out are two of life’s great pleasures. Here we share entertaining tips and delicious recipes from local experts, connoisseurs and those redefining Sydney’s culinary culture.

Testimonial
"This project was a wonderful and inspiring journey. I felt privileged to meet this diverse and interesting cross section of people who live in our local area, and I felt honoured that they agreed to share their personal stories and experiences with us. I believe that places are shaped mainly by their people and inner city Sydney is such an exciting and vibrant place to live because the locals are so engaged and connected with their community and share a zest for sustainable urban living.”

Senior Development Manager
 

Services Provided
Research
Concept
Book Design
Writing
Photography
Illustration
Art Direction
Artwork
Print Production Management
Project Management

MM Kembla, well known for manufacturing copper tube in Australia for over 100 years, has introduced a new Integrated Piping System for building developers, plumbing design specifiers and installers. The new system backed by a 25 Year Warranty will be supported by on-site product installation training.

RGC was commissioned to develop an ‘Animated Explainer Video' to tell the story of how to ‘Minimise your risk with MM Kembla' to the plumbing industry in Australia and overseas.

Getting the animation right required a well thought-out storyboard and a good script. Once we understood the full context of the story we kept the visual and verbal messages simple for the viewer to understand. The final animation seamlessly blends the words with the illustration style to create a vibrant, dynamic and engaging presentation with a clear call to action at the end.

The One Warranty animation has tested well in the marketplace and since launch has gone on to become a powerful sales tool. It has been a catalyst for discussion with larger building developers, design specifiers and HVAC installers and become a unique selling point of difference. MM Kembla has seen an immediate return on investment in the form of traffic, conversations and engagement.

We also produced an advert for trade journals to introduce the new MM Kembla: One Brand, One System, One Warranty marketing campaign. 

Services Provided
Concept
Storyboard
Copywriting
Illustration
Design & Artwork
Production Management
Animation

POSITIONING & AWARENESS - PROMOTIONAL ADVERTISING CAMPAIGN

RGC were commissioned to raise the profile of the offer at Castle Towers Shopping Centre in Castle Hill, one of Australia’s most prominent retail destinations located in Sydney’s Hills district. 

We created a promotional program through a series of double page spreads to feature in a local lifestyle publication that was distributed in the main trade area of the centre, with each ad focusing on a different lifestyle category available at the centre. They were designed to showcase on-trend and seasonal lifestyle offerings with commentary from guest ambassadors specialising in the area of comment, while showcasing the retail offer available at selected national retail outlets. Our creative encouraged consumers to visit Castle Towers to take advantage of and explore the offer.

The series ran quarterly in a premium, large format coffee table publication called Hills to Hawkesbury Living. The magazine readership included over 67,500 local residents per issue in 145 suburbs in and around the Hills & Hawkesbury area and is very popular in the main trade area.

Services Provided
Research
Campaign Concept
Design development
Artwork
Project Management

TESTIMONIAL
“The creative, process and communication undertaken by the whole team in any project they work on is faultless – clear, precise, results-oriented, on-brief and in-line with client expectations. They produce the perfect piece every time. I have no hesitation in recommending RGC. You won’t be disappointed.”

Jacinda Robinson
Senior Marketing & Communications Strategist

New brand identity and website

The Rugby Union Players’ Association was established in 1995 to promote and safeguard the interests of professional rugby players in Australia. Their brand, identity and website needed modernising to give them a stronger more professional presence within the organisation, nationally and internationally.

We created a modern and dynamic brand identity that would resonate amongst the players and rugby union community. The RUPA brand was applied to digital applications, stationery, annual reports, banners and promotional items including clothing. A simple and concise brand guidelines document was also produced. 

A new responsive website was designed for RUPA Players from a mobile first perspective. The aim was to create a more fluid user experience (UX) for players travelling to and from venues. Larger Android and iOS mobile screens, tablet and laptop users, differing sunlight levels and ease of use were key drivers in the final design solution. Social media sharing was also an important player activity so this features on the home page as games were played, won, drawn or lost. The final website has had greatly increased traffic with more players using the site as primary source of information.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Annual Report
Website Design
Design & Artwork
Print Production Management

Stockland is Australia’s largest diversified property group. They wanted to promote the refurbishment of their Stockland Merryland’s shopping centre in Sydney’s western suburbs. The local community were invited to submit recipes and family stories for inclusion in a community cookbook highlighting the diverse cultural background of the area and promoting the variety of fresh ingredients now available at the centre. The book was free to customers who presented $300 worth of shopping receipts from the fresh food area within the first 2 weeks of the centre opening.

Concepts were produced to determine the right balance of recipes with community stories. We managed the preparation, testing and photography of all the recipes and the interviews and photography of the local people in their homes. The book was printed in China under our close quality control and was launched and presented to the winners at the shopping centre opening by Julie Goodwin, winner of Masterchef in 2009.

Testimonial; 
I commissioned RGC to design and deliver a community cookbook that represents the local community surrounding our shopping centre, Stockland Merrylands. RGC produced a beautiful limited edition hardcover cookbook titled ‘Slice of Life’.

This very special book was produced to commemorate and celebrate the completion of the Stockland Merrylands redevelopment. The book showcases and celebrates the local faces, stories, cultures, personalities and food that comprise the vibrant local community. RGC exceeded my expectations in terms of design expertise and management of the delivery process and certainly produced a fantastic product! Stockland’s senior executives and stakeholders were delighted with the book.

“A Slice of Life” is an excellent social sustainability initiative and demonstrates the importance and value that Stockland places on the local communities surrounding its shopping centres.

Development Manager
Stockland

Services Provided
Concept
Writing
Photography
Art Direction
Design & Artwork
Print Production Management

A Fitting Launch

MM Kembla is Australasia’s largest supplier of copper products, including rod, wire, tube, fittings and accessories. They have been manufacturing copper tube in Australia for 100 years. 

MM Kembla wanted to launch KemPress a new copper press-fit connection system and a range of tools to their resellers and plumbers in Australia. 

The centre piece of the new Kempress launch was a demonstration video which introduced the new product range of fittings and tools, elevated key product features and showcased Kempress tool capabilities. It also included a step by step design and installation guide for plumbers.

We created a simple and flexible product branding system that was applied across a wide range of applications including: product and technical literature, advertising, a micro website, packaging and in-store point of sale materials which promoted this exciting new product range.

As part of the campaign we created giant mobile adverts using the B-Double side awnings of their fleet of delivery vehicles.

KemPress was a big hit with resellers and plumbers across Australia. Initial sales far exceeded projected expectations. 

New brand, identity and website

U College is a successful online reseller of training courses aimed at 20-45 year old career changers for a number of different education providers.

Most colleges/RTO’s have an academic/information centric brand personality. U College wanted to be different. They wanted to have fun, be a bit quirky, communicate to students directly in easy to understand language that reflected their own company culture. 

U College asked us to create a new brand mark and identity that would engage students and attract education providers. They needed to be seen as a leader in the sector and to cut through the conventions of the category.

We created a bold, eye-catching U College brand mark by combining a traditional university capital U letterform with a fingerprint pattern to symbolise a students individuality and pathway into higher education. The new brand and identity is both distinctive and engaging, giving U College a greater presence in a crowded education sector and a strong platform for future growth.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Website Design
Apparel
Design & Artwork
Print Production Management

How to tell an engaging story
Stockland came to rgc with a request: deliver an insightful printed book that capitalises on Stockland’s development capabilities by showcasing its centres of excellence in retail and residential community creation. 

Capability highlights
Our concept for the book showcases four of Stockland's most recent regional shopping centre developments and their plans for the largest masterplanned community project under single ownership in Australia - Caloundra South. It also celebrates their 60 year legacy, yet firmly looks toward Stockland's sustainable future. Each case study tells the story of an organisation intent on building places that meet the needs of its customers and communities.

Telling portraits and conversations
Our design connects readers with regional community developments through telling portraits and conversations with local residents, bold colourful infographics and beautiful architectural photography.

Services Provided
Concept
Writing
Photography
Art Direction
Design & Artwork
Print Production Management

Cement Concrete & Aggregates Australia (CCAA) is the peak national body representing the interests of Australia's 7 billion dollar heavy construction materials industry.

They are Australia’s leading information provider on cement, concrete and aggregate products via a vast technical library, research and technical reports and highly regarded industry publications showcasing projects that demonstrate the enduring benefits of member products.

Brand Strategy
RGC were commissioned to review CCAA's communications program, we benchmarked their activities with similar organisations in Australia and overseas, reviewed the company’s brand, identity and communications program both digital and printed and made recommendations that would build the following:
• Raise awareness of CCAA and its wide range of services and activities
• Build a modern, professional brand image befitting a national peak body
• Create a consistent image across all CCAA communications

Website design and development
RGC were commissioned to create a new website that would better reflect CCAA’s brand positioning, clearly explain what they do to key stakeholders, national and state governments, engineers, architects, builders and help members easily utilise the wide range of services they offer.

We partnered with iMIS the global specialist in membership web development platforms. The final website won a coveted iMIS/RiSE design excellence award in 2014.

Brand Communications
We designed a wide range of corporate communications including: industry reports, technical guides, data sheets, guidelines, events, notes and briefings for print and digital use.

Animation
We created an animated event graphic for the annual CCAA EH&S Awards 2014. The awards provide the opportunity for CCAA members to showcase and promote their innovative thinking and best practice in Environmental, Health & Safety initiatives across the industry.

The short animation and illustration were used across all event materials both digital and print including website, call for entries, awards dinner invitation, event program, event multimedia and awards certificates.

Services Provided
Brand Strategy
Website Design
Brand Communications
Animation
Design & Artwork
Print Production Management

STOCKY TO THE RESCUE
Stockland Baldivis

Baldivis, just 35 minutes south of Perth was Australia's fastest-growing suburb in 2014. Its popularity was based on semi-rural living mixed with a relaxed coastal lifestyle, ideal for young families with nearly 30% of the population aged under 14.

Stockland were redeveloping Baldivis shopping centre and asked us to create a community engagement piece that would connect with young families living in the community. Many parents were part-time volunteers in the local firefighters brigade. We created a children’s book called ‘Stocky to the Rescue” A short story about Stocky a brushtailed possum and the Baldivis Volunteer Firefighters who rescue this friends from a bushfire and save the local Baldivis Children’s Forest. The book endorsed by the firefighters highlighted the dangers of bushfires and explained what children should do if they saw one happen.

RGC managed the entire 'Stocky to the rescue' project from copywriting, concept design, illustration, artwork and print production management. The book was printed in China under our close supervision and was launched at the opening of the new shopping centre in 2015.

Services Provided
Concept
Writing
Illustration
Design & Artwork
Print Production Management

New brand, identity, website and marketing collateral

Due to new funding initiatives and increased local competition, Sydney University Sport recognised the need to generate more income through maximising use of facilities during off-peak times. We helped reposition their brand and facilities to appeal to a wider audience.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Website Design
Signage Program
Apparel
Vehicle Liveries
Design & Artwork
Print Production Management

Bringing Science & Business Together

The Department of Biological Sciences at Macquarie University approached RGC to develop a business sponsorship program to help promote a new campus teaching facility - The Discovery Centre. When completed this research-based teaching centre will highlight the breadth and diversity of research through a series of interactive displays and allow Macquarie and HSC students as well as the public to witness its many applications.

In the first stage of this project we produced a business sponsorship video. Several Macquarie scientists and their research projects were filmed. This was then edited and title sequences and a soundtrack added to the final video.

After creating early designs for the actual display areas, to help viewers more clearly envision the final space we created an animated "walk through" sequence showcasing the scale and planned layout of this new teaching facility. 

Services Provided
Concept
Video
Art Direction
Design & Artwork
Production Management

SNP is a recognised company in Australia but their identity had not changed for many years. We evolved their brand-identity to reflect the company’s rapid growth.

Issues
SNP has been a family-run Australian business for over 80 years. They are recognised industry leaders in guards and patrols, electronic systems and maintenance, special operations and aviation security. Their identity needed updating as it had only changed once since the original company, Sydney Night Patrol, was established.

Solution
When the company began it mainly employed returned servicemen and ex-police officers. The original logo reflected this military tradition by incorporating the ANZAC “rising star”. We modernised the identity while retaining the visual characteristics that represent the integrity and strength of the ANZAC tradition. The P and S were overlapped to signify strength and provide a uniqueness to the type in applications where it stands alone without the star.

Result
SNP’s visibility and recognition has greatly increased across all operations. The brand identity has been successfully applied across corporate communications including literature, multimedia, signage, uniforms and vehicle livery.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Apparel
Vehicle Liveries
Design & Artwork
Print Production Management

Caltex Havoline Packaging Refresh

Caltex wanted to increase sales by selling their Havoline range of motor oils in retail outlets as well as in their own petrol stations.

We recommended a radical new bottle shape and label range that would attract attention in a more competitive environment.

The new bottle designs used smooth fluid lines to reflect the qualities of the product.

We simplified the information hierarchy on the label range for easy identification of 6 oil products in 4 different container sizes and designed new POS materials.

In research the bottle and label designs received the strongest most positive response of any design work they had ever tested.

The new bottle design was stronger, easier to use and cheaper to manufacture.

Return on investment - Sales increased 23% in the first year. Packaging costs where reduced by 5% (approx $100,000 a year) and consumer packaging preference increased from 1 out of 10 to 9 out of 10. 

The new Havoline range won an award for innovative plastic packaging at the Australian National Packaging Awards.

Services Provided
Concept
3D Pack Design x 3 SKU's
Packaging Design System
Point of Sale Merchandising
Artwork
Print Production Management

A New Direction - Principal Sponsorship Marketing

Many of the greatest rugby players, past and present, have proudly worn the NSW Waratahs jersey. Established in 1874, the NSW Waratahs have achieved some of the most memorable moments in Australian rugby history, including the 2014 Super Rugby Championship title.

RGC was commissioned to create a new Waratah’s principle sponsorship proposal document that would engage and build stronger partnerships with companies seeking to the join and share in the future success of the NSW Waratahs.

We developed a customised marketing document titled ‘A New Direction’. It was designed to highlight the many benefits of a strategic alliance with the NSW Waratahs  - from broadcast and social media exposure, membership opportunities, hospitality and event activation packages, player access and facility hire, through to match day player apparel brand exposure.

Our main objective was to explain how sponsors, by capitalising on the NSW Waratahs diverse assets, and aligning their brand sponsorship with the strongest and most successful Super Rugby franchise in Australia, would drive their brand profile further, enhancing the value of their brand through this positive association. 

We showcased the value of principal sponsor partnership - how this relationship would drive brand awareness and exposure through match day branding opportunities, inside and outside the stadium precinct. Match day branding is not only visible to those attending the game, but also to external audiences  - TV, print, social media and the internet.

Sponsorship association with key NSW Waratah sporting events and the Super Rugby tournament specifically, create brand experiences as emotionally thrilling as they are satisfying. With the added benefit of building stronger customer relationships and capitalising on the strength of the NSW Waratahs brand, sponsors partnering with the NSW Waratahs also gain access to the clubs extensive corporate networks, and further benefits as Super Rugby expands into Asia and South America in 2016.

Testimonial:

"RGC's refinement of our sponsorship proposal helped us to reinvigorate the value of our brand, and built a stronger foundation for our business and our partners, ensuring both thrive in the years ahead."

The NSW Waratahs

New brand communications program

Glasurit, a division of BASF, is a prestige car spray paint refinishing system. They wanted to promote the Glasurit brand and in particular Glasurit 90 LINE a waterborne paint system used throughout Australia and New Zealand.

We developed a brand awareness campaign based on Glasurit 90 LINE being the NO.1 Waterborne Paint Worldwide. Key facts were highlighted based on different product facets: NO.1 for Colour, Service, Performance, Training and the Environment. The program was rolled out across a new website, advertising campaign, magazine, a series of video testimonials from bodyshops users, product usage videos and marketing collateral.

Services Provided
Marketing Strategy
Brand Communications
Website Design
Signage Program
Apparel
Video
Design & Artwork
Print Production Management

Sub Brand Identity Refresh
and Marketing Campaign

Caltex Precision Spray Oils is a division of Caltex. They supply horticultural mineral oils and spray adjuvants for cotton, broadacre farming and horticulture. Their product and customer base had grown dramatically across Australia and New Zealand and they wanted to standardise the way their suite of high quality products was presented to the market. 

We refreshed the sub-brand and its application whilst still complying with the Caltex parent brand guidlines. The enhanced use of the target device made the brand more memorable without competing with the Caltex parent brand. The new identity was applied across marketing collateral including trade advertising, product literature and provided a fresh digital presence to product specific micro sites.

The new micro sites accessed via a QR coded product Ad allowed Caltex to take the message 'to the field' so farmers could access detailed technical pest information in the paddock. 

Services Provided
Advertising
Marketing Campaigns
Brand Communications
Website Design
Apparel
Design & Artwork
Print Production Management

Brand Identity Refresh

Greenwich English College is part of the Redhill Education Group. They wanted to attract more international students from around the world to take up English language courses in Australia.

We refreshed their existing identity to appeal to a younger target audience. Some of the establishment feel of the old mark was reflected with traditional typography in the new mark. GE letters in the form of a butterfly evoke the feeling of freedom and development that learning a new language can bring. Fresh photography depicting students from different cultures living and learning in and around Sydney was also introduced. The identity was applied across literature, stationery, website and app.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Prospectus
Design & Artwork
Print Production Management

ECF is an independent, 100% Australian-owned business, with a proven track record in the fasteners industry. Last year ECF supplied approximately 40 million fasteners to a wide range of small, medium and large businesses across Australia. They have a team of highly experienced professionals that bring more than 40 years of technical knowledge and genuine service to every customer relationship.

We were commissioned to undertake a review of ECF’s brand with a view to signalling their new strategy, transforming from a state supplier into one of Australia’s leading fastener experts.

Their brand identity did not help them stand out nor did it communicate their unique characteristics and it was not consistent across print and web media. They also had a naming issue. Their logo identified them as Eastcoast Fasteners, which was well known locally but had limited recognition within Australia. We created a new brand idea of 'The Fastener Experts' to drive their brand communications and brand experience.

We recommended they drop the full name Eastcoast Fasteners and use the acronym ECF, which is now used in all communications. The new brand identity clearly communicates their brand as 'The Fastener Experts'. It is dramatic, bold and completely differentiates them from all other fastener suppliers nationally.  The new brand identity look and feel was launched in July 2014.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Brand Communications
Website Design
Design & Artwork
Print Production Management

New brandmark, identity, website and marketing collateral

The Next Step were a small company entering the specialised and competitive area of human resource recruitment. We created a new brandmark and identity that positioned them as a progressive company to both clients and candidates.

They are now market leaders in their field and have expanded with offices in Sydney, Melbourne and Brisbane.

Testimonial 
"Our brand and identity has played a vital role in positioning us a leaders in our industry and has set a new benchmark for others to follow." The Next Step

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Brand Communications
Website Design
Signage
Design & Artwork
Print Production Management

Brand Identity Guidelines

ACPE is Australia’s leading provider of specialist undergraduate and postgraduate degrees in the related disciplines of sport, dance, and physical education. They wanted to refresh their brand identity and marketing collateral to attract individuals from around Australia and the world who wish to launch or further their careers in the sports sector and related professions.

We refined elements of their existing brand and introduced a unique ‘shield’ secondary device to make the brand more dynamic. A comprehensive brand identity guidelines document was produced, detailing correct logo usage, typefaces, colour palette, stationery, literature and exhibition design. 

A suite of photography was also introduced and incorporated into their new prospectus.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Prospectus
Design & Artwork
Print Production Management

New pack design and POS materials

With a limited promotional budget, the new Techron packaging needed to work hard on-shelf. We introduced two new sub-brands to differentiate the two types of cleaners and a new point of sale device to promote each product’s key benefits.

Issues
Techron is a premium, high performance product. Caltex needed to update the packaging to reflect this positioning and promote the product’s benefits by informing retailers and consumers about how the product works.

Solution
We recommended bringing the number of kilometres the product lasts for into the branding, as it is a major benefit over its competitors. The new bottle shape allows for a collar which maximises shelf impact and describes the key product features and benefits, while technical diagrams on the back clearly explain how the product works.

Colour clearly differentiates the two products. The background of the label emphasises Techron’s unique burst of cleaning power which is unmatched by its competitors. 

Result
The revitalisation of the Caltex Techron range resulted in a massive 75% increase in sales within the first 6 months and by year-end had more than doubled.

Services Provided
Concept
Packaging Design
Artwork
Print Production Management

Glasurit - Bodyshop Talks

Glasurit is BASF’s world class automotive paint refinish system, with over 100 years of outstanding productivity and exceptional results. 

Glasurit’s 90 LINE waterborne system has quickly become the leading coating of choice amongst OEM’s and bodyshops for its highly concentrated, quick and efficient coverage – and for its advanced formula aligned to the most stringent VOC standards.

Glasurit asked RGC to shoot a series of short testimonial videos across Australia and New Zealand. We talked to bodyshop experts and asked them to tell us in there own words what their experience has been in changing over to the new Glasurit 90 LINE waterborne system. They highlighted the positive impact it has had on their staff and business.

Services Provided
Concept
Photography
Art Direction
Design and Video Production
Video Hosting

Bodyshop Emissions Program

Glasurit, a division of BASF, is a high end car refinishing system. They wanted to promote their top end product Glasurit 90 LINE by promoting the product’s new waterborn technology and environmental credentials. They wanted to find a program that would offer bodyshops the chance to offset their carbon emissions by planting trees.

We sourced and recommended Carbon Neutral Australia to partner with Glasurit. We created a brand identity program that met with the strict environmental guidelines of Carbon Neutral Australia. The identity was applied to an integrated marketing program, comprising advertising, point of sale, promotional items, clothing and website.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Marketing Program
Website Design
dvertising
Signage Program
Apparel
Packaging
Design & Artwork
Print Production Management

New brand, Identity, communications and online student learning portal

Upskilled is one of the largest nationally accredited training organisations in Australia. They provide vocational training programs to working professionals at certificate and diploma level. 

We refreshed their brand identity and marketing collateral to reflect the rapid growth of the business and to appeal to a wider audience. A new typeface, colour palette and unique ‘U shaped’ secondary device were introduced to modernise the brand image and give it more impact.

Testimonial
"RGC have always been a pleasure to work with. They take time to understand your business and your strategy to ensure the visual communication and messaging is on brand. RGC always comes back with well thought out design solutions that look fresh and modern."

National Marketing Manager
Upskilled

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Website Design
Signage
Design & Artwork
Print Production Management

Hervey Bay is a stunning part of the Queensland Fraser Coast, and attracts many artistic and creative people who are drawn to the relaxed seaside lifestyle and enviable climate. 

Stockland were redeveloping Hervey Bay and required new imagery that reflected the diversity and uniqueness of the local area. A photographic competition offered Hervey Bay’s people the opportunity to have an organic and creative input into the look and feel of their new shopping centre.

The local community were invited to submit entries via Facebook for a photography competition. They received over 1000 entries in five weeks. There was an overwhelming sense of engagement with the community, as people commented and endorsed their favourite images. Due to the quality of the submissions and the local pride that was evident in the images the decision was made to create a community photobook.

RGC managed the entire 'My Hervey Bay' Community photobook project from copy writing, design concept through to artwork and print production management. The book was printed in China under our close quality control and was launched and presented to the winners at the opening of the new shopping centre in 2014.

The book won a Silver Award for 'Cause Related Marketing' at the 2015 Asia Pacific Shopping Centre Awards.

Services Provided
Concept
Writing
Art Direction
Design & Artwork
Print Production Management

Celebrating 100 years of copper manufacturing

MM Kembla recently asked RGC to develop an integrated range of marketing materials to celebrate their 100th anniversary working with the plumbing industry in Australia and overseas.

We began by creating a unique “Quality, Reliability and Service” company insignia. The stamp celebrates their anniversary and the founding principles of Kembla copper; quality product, reliability and unrivalled customer service. The new QRS logo was implemented across all digital and print communication.

Then we developed a special commemorative journal which was researched, designed, written and printed by RGC to honour MM Kembla’s rich history showing how important copper has been to Australia'’s development and the changing shape of the plumbing and construction industries as Australian cities continue to grow. 

MM Kembla's history covers 100 years of development from its early beginnings as Metal Manufactures on March 16th, 1916 in Port Kembla. It chronicles the challenges of two world wars, industrialisation, electrification, new forms of transport like steam trains, cars and aeroplanes, commercial and residential refrigeration, hot and cold water plumbing, as well as oil and gas reticulation. 

The evolution of MM Kembla also closely mirrored the changes shaping Australia over the whole of the twentieth century. From the 2nd world war where it faced the risk of Japanese bombing and had one of its mills run entirely by women due to the wars impact on man power, to a rapidly diversifying workforce as migration re-shaped the country. Staff and customers past and present also contributed their personal stories and photographs of there work experiences to bring MM Kembla’s history to life. We commissioned photographer Karl Schwerdtfeger to create engaging black and white portraits of key personnel who had worked for the company for more than 25 years.

The final leatherette bound journal was produced in China and placed into a specially hand-crafted commemorative box lined with a sepia photo-montaged historical image. A limited edition copper pen ball point was also included. The box was presented to key customers who had helped to contribute to MM Kembla’s business success over the last 100 years. An exclusive orange version of the journal was also presented to employees at a special commemorative dinner.

The journal has become a poignant reminder to its customers MM Kembla is a tried and trusted company with a unique history, available to service their needs locally.

MM Kembla’s Tubes & Fittings division continues to ensure the future of copper tube in Australia as the sole producer and supplier of copper tube to the Australian, New Zealand, Asian and Middle Eastern markets.

Services Provided
Research
Concept
Writing
Photography
Art Direction
Design & Artwork
Print Production Management

VINIDEX TENDER DOCUMENT

Vinidex is Australia’s leading supplier to the thermoplastic pipe and fittings market and has built an enviable reputation based on product quality, customer service, innovation and performance over the last 50 years. The company is considered a market leader, and the major supplier to the Coal Seam Gas sector in Australia. 

RGC were commissioned by Vinidex to produce a tender document for submission to Australia Pacific LNG (APLING) a joint venture between Origin Energy, Conoco Phillips and Sinopec.

As part of this contract Vinidex will supply more than 3,200 km of HDPE interconnecting pipe to transport gas and water extracted from wells located in the Surat and Bowen basins.

We researched what would be required, then wrote, designed, illustrated and produced the final submission document. Our main aim was to showcase Vinidex’s reputation for safety, quality, customer service and innovation. We used infographics to highlight their ongoing investment in product development, equipment and facilities and demonstrated their ability to work in a collaborative way that would deliver significant savings to the installed cost of gas gathering pipelines during the project. 

APLNG awarded Vinidex the multi-million dollar contract which has a life expectancy in excess of twenty years.

Services Provided
Research
Concept
Writing
Photography
Illustration
Art Direction
Design & Artwork
Print Production Management

New Brand Identity & Website

Moore & Moore was a start up boutique wallpaper design and manufacturing company. 

They wanted a new brand identity that would appeal to architects and interior designers in Australia and overseas.

We created a simple and unique typographic logo that would sit equally well with classic and modern wallpaper designs. We also produced a sample wallpaper book and website where customers could order wallpaper samples online. 

Web Address
www.moorewallpaper.com.au

Services Provided
Brand Strategy
Brandmark Design
Wallpaper Sample Book
Website Design
Design & Artwork
Print Production Management

Wall of Fame

The Department of Biological Sciences at Macquarie University approached RGC to develop a new 'Wall of Fame' graphic window display to highlight the breadth and diversity of research disciplines represented in the department, present their current research programs and promote the work of several notable scientists who have contributed to the history and development of Biological research at Macquarie University. 

When complete this series of window displays would allow staff, undergraduate and postgraduate students as well as the public to see the wide range of research undertaken both past and present by the department.

In the first stage of this project we interviewed several Macquarie scientists and delved through a wide range of research images. We then edited down our selected material to create a series of short stories with eye catching integrated images to form a series of 6 artworks that would become the display panels.

The display panels were installed on windows between undergraduate teaching labs. Each panel was printed on 'clear focus' see-through perforated vinyl film allowing light to pass through each window graphic.

The final 'walk through' sequence showcases the departments integrated research and teaching capabilities, linking the structure and function and processes that influence the evolution and ecology of organisms, using models ranging from microbes through to fungi, plants and animals.  

Services Provided
Concept
Design & Artwork
Production Management

Say ‘Aloha’ to Luana Australia’s first student information system for salesforce.

Luana Technology asked RGC to create a new brandmark and identity that would engage and attract education providers. They needed to be seen as a leader in the software technology sector and needed to cut through the conventions of their category whilst reassuring new customers they had the knowledge and experience to deliver a first class service as well as an application (Student Information System on Salesforce).

We began by researching Hawaiian culture, traditions and symbolism. Luana pronounced (Lu-ana) a Hawaiian word meaning ‘enjoyment’ or ‘contentment’ was chosen as the company brand name as it was distinctive and had relevance to the main aim of end user engagement - making life easier through one point of control. 

In our research phase we were drawn to the simple natural beauty and distinctive colours of tropical native Hawaiian frangipani (plumeria) flowers that are often used in Hawaiian lei garlands. From this classic flower shape we created a bold, eye-catching logo when combined with a bold, impactful, modern condensed typeface.

The new Luana brandmark design and brand identity has given them a dynamic presence in a crowded education sector and a strong platform for future growth form its initial focus on product development through to a more powerful position as a thought leader in the software education sector.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Design & Artwork
Print Production Management

"RGC nailed it, from brief to final outcome, they were able to encapsulate the concept, the idea and our vision of where we wanted Luana to go."

New brand identity and website

Aleron is a new independent advisory firm offering a non-aligned and confidential service. Founded by experienced finance and airline professionals, with dual headquarters in Basel, Switzerland and Sydney, Australia.

Focused on the airline sector, Aleron works for airlines, debt investors and their partners to provide expert advice on:

• Credit ratings
• Debt structuring
• Capital allocation

Aleron commissioned rgc to create a new brandmark and identity that would engage its stakeholders and position Aleron as offering non-aligned advice on balance sheet and credit rating matters free of any other motivations and focused on the needs of the corporate treasury team.

We created a bold, eye-catching Aleron brandmark by combining the stylised movement of an aircraft aileron wing used by pilots to turn an airplane to the right or left with a modern stylised san-serif typeface. The new brand and identity is both distinctive and inspiring, giving Aleron a strong presence and a solid basis for future development.

Testimonial
"We wanted a modern, innovative brand mark and a user-friendly solution for our new website. RGC understood exactly what we wanted, and provided a great balance of both creative insights and practical expertise. They are always helpful and happy to take time to answer questions, from the early phase of project design through to the final stages. We were impressed by the detail of the design work and the usability of the website, and it's been very exciting watching our website take shape." 
Director, Aleron Airline Advisory Group

Services Provided
Brand Strategy
Brandmark Design
Brand Identity Program
Brand Communications
Website Design
Design & Artwork
Print Production Management

Essential Solutions Lifestyle Concierge Services offers virtual concierge and administrative assistant services, lifestyle experiences and support; and bespoke travel packages to discerning individuals and corporate companies all around the world through an extensive range of membership services.

RGC's task was to create a new logo, together with a new brand identity, which would provide a platform for Essential Solutions ‘Lifestyle Concierge Services’ to really stand out from their competitors right from the launch.

A new communications strategy was developed to bring the brand to life using beautiful, sophisticated, aspirational imagery and simple elegant typography. The new visual identity is distinctive, elegant, engaging and memorable. The new brand identity was applied to a wide range of print and digital applications including stationary, promotional materials, e-newsletters and website.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Brand Communications
Website Design
Advertising
Design & Artwork
Print Production Management

Brand & Packaging Update

Herbie’s Spices are a boutique spicery based in Sydney. They stock the largest range of herbs and spices in the southern hemipshere.

They were opening a new US store in Los Angeles, and wanted to upgrade their brand identity, packaging and point-of-sale materials to enter a more competitive market without losing their strong brand equity in Australia.

We explored different ways to display more information about the company on the packs.

Services Provided
Brandmark Design
Brand Identity
Design & Artwork

FPP Industries provide innovative and sustainable storm water management products and strategies – which include the design and installation of Flexible Porous Pavements. Made from recycled car tyres mixed with aggregate and a binder this environmentally friendly material can be used to replace traditional concrete or asphalt surfaces. Its unique water harvesting capabilities preserve the native ecosystem and significantly reduce installation costs.  

The main challenge for RGC was to develop a new brand name for their business that could be trademarked. The new name FiltaPave became the cornerstone of our overall brand strategy and an integral part of the new brandmark and identity.

Our brand idea features storm water filtering through the FiltaPave substrate, emphasising the recycled properties of this sustainable product.

We created new marketing collateral both on and offline aimed directly at architects, engineers and specificers. A new specificers kit was developed containing architect's drawings, project case studies, and product sheets were designed and produced along with a simple brand guidelines document.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Brand Communications
Vehicle Livery
Design & Artwork
Print Production Management

Frank the Bear

RGC were commissioned to create a new display that would tell the unique story of how Frank the Bear became part of Macquarie Universities, School of Biological Sciences. Frank is 3 metres tall, dark and from some angles quiet startling, he once weighed 550 kilos. Frank has been an imposing presence at the University for over 35 years, he is much loved by students and staff and even has his own Facebook page. 

Frank was a Kodiak bear (Ursus arctos middendorffi), named in honour of Professor Frank Mercer, the beloved and visionary founding Professor of the School of Biological Sciences. Frank the bear lived in Seattle Zoo (USA), and after moving to several zoos around the world, he arrived in Australia and settled at Taronga Zoo in the 1970’s. After Frank died in 1978, he was prepared by the curator of Macquarie’s Biological Sciences Museum, Michael White, for display in the Department. 

We researched Frank’s story, found images that correctly identified  what he would have looked like when alive and focussed the biological story on how Frank’s taxidermy proved to be so challenging. His skin was removed from the body, cleaned, and treated with alcohol. Frank’s body shape was recreated using a wooden frame coated in mesh and foam. His coat was then pulled over the frame and the newly cloaked Kodiak bear was padded with cotton wool to define the muscles. A plaster cast was used for the head to capture the finer details. After nine months of extensive preparation, Frank was returned to his former stature to take up pride of place in his new home. 

The new display has proven to been very popular and helped to capture and engage a wide range of people, the story of Frank the bear has been brought back to life at the school of biological sciences.

Services Provided
Research
Concept
Photography
Design & Artwork
Production Management

StellarSkills offers team sports skills training for all ages by coaches currently competing at the top of their game. They provide access to world-class sports stars, creating skills on, and beyond, the sports field.

RGC was commissioned to create a new brand name, brandmark, identity, website, apparel and marketing collateral for this new business venture.

Services Provided
Brand Strategy
Brandmark Design
Brand Identity
Brand Communications
Website Design
Apparel
Design & Artwork
Print Production Management

Training the Next Generation of Marine Scientists.

Australia’s marine estate is the third largest globally. With two thirds of Australia underwater, encompassing 14 million square kilometres, we are truly a marine nation.

Capstan is a national post-graduate at sea training initiative on CSIRO’s Marine National Facility research vessel RV Investigator. 

RGC were commissioned by Macquarie University to create a new brand identity for this national initiative that would raise awareness and attract funding from Marine Science Industries, Universities, Government and Tourism. We created a stylised logo of a starfish to symbolise the marine science students and then overlaid two starfish to create an image of an old fashioned capstan. A nautical colour scheme further enhanced the underwater research and on-board training the students would experience at sea.

Capstan is governed by a network of leading Australian industry and university partners from within marine science and geoscience, it is a first of its kind programme that transforms the way marine science education is delivered.

The first of three pilot voyages crosses the Great Australian Bight in November 2017 with 30 post-graduate students and trainers.

Services Provided
Brand Identity
Brand Communications
Apparel
Illustration
Design & Artwork
Print Production Management

Wattyl Colour Card Collateral

Wattyl is a leader in the Australian paint industry, with iconic brands in exterior paint and interior wood care being Solagard, Solver, I.D (Interior Design) Estapol and Colourwood respectively.

Their colour system and colour collateral for the interior and exterior paint and wood care markets lagged behind there competitors and required a major re launch. Complete brand ranges of point of sale colour cards, brochures and how to guides needed reinvigorating. We differentiated each Wattyl brand proposition and colour offering by providing a complete consumer-centric design solution.

Our main objective was to make the colour cards more user friendly, eye-catching and appealing to women. This approach made it easier for customers to find the brand, pick and collect their colour cards and confidently move from colour selection to purchase, helping customers embrace the brand experience more easily.

We increased in-store point of sale appeal, simplified the colour selection process and developed helpful colour decorating schemes - catering to both novice and experienced users, each perfectly matched to colour retouched images. All the colour cards were printed to the latest ISO 12647.2 certification making colour matching and artwork a critical element of the design process.

Services Provided
Concept
Design & Artwork
Print Production Management