QIC Castle Towers →

ADVERTSING CAMPAIGN

RGC were engaged to raise the profile of Castle Towers Shopping Centre in Castle Hill, one of Australia’s most prominent urban retail shopping centres in NSW.

We created an advertising campaign through a series of double page advertisements that appealed to the needs, wants and desires of the local shopping community. The eye-catching adverts used a range of high quality imagery supplied from retailers to showcase ‘what’s hot’ in fashion and interior design trends seen through the eyes of specialist guest contributors.

TIME FOR CHANGE

TIME FOR CHANGE
A rebrand can beautifully symbolise a company's new direction, it can be a kind of rebirth or a rites of passage. It gives CEO’s and General Managers an opportunity to explain what it is now, where its come from, where its going and how its going to get there.

Aleron Airline Advisory Group →

New brand identity and website

Aleron is a new independent advisory firm offering a non-aligned and confidential service. Founded by experienced finance and airline professionals, with dual headquarters in Basel, Switzerland and Sydney, Australia. They commissioned rgc to create a new brandmark and identity that would engage its stakeholders and position Aleron as offering non-aligned advice on balance sheet and credit rating matters free of any other motivations and focused on the needs of the corporate treasury team.