Aleron Airline Advisory Group
New brand identity and website
ALERON is a new independent advisory firm offering a non-aligned and confidential service. Founded by experienced finance and airline professionals, with dual headquarters in Basel, Switzerland and Sydney, Australia.
ALERON commissioned rgc to create a new brandmark and identity that would engage its stakeholders and position ALERON as offering non-aligned advice on balance sheet and credit rating matters free of any other motivations and focused on the needs of the corporate treasury team.
We created a bold, eye-catching ALERON brandmark by combining the stylised movement of an aircraft aileron wing used by pilots to turn an airplane to the right or left with a modern stylised san-serif typeface. The new brand and identity is both distinctive and inspiring, giving ALERON a strong presence and a solid basis for future development.
Brand Identity Program
Design & Artwork
Print Production Management