Brand Strategy
Our approach to brand strategy is flexible depending on your needs. You may already have a brand strategy that is serving you well. If your brand strategy has evolved over time, aspects of it may no longer be relevant. We can help you clarify what is and what is not working. We can provide consumer insights, brand architecture and audits of your current creative equities and competitive environment to help you arrive at a creative brief. The more we are involved in this process the more inspiration we have to draw from and the better equipped we are to quickly deliver a creative solution that will resonate with your customers.

Brand Naming
Naming is an integral part of creating a brand identity but it isn’t always easy and brand name development can be complex. We can help you arrive at a brand name that captures the essence of your brand. Sometimes an established brand name doesn’t always reflect the direction the brand might have taken but changing the name isn’t always a viable option. We can create words or a tagline to reposition a brand and make it more relevant to its target audience.

Corporate Branding
Now more than ever companies are aware of the added value that corporate branding strategies can bring to their business. We believe branding is all about creating unique identities for businesses, their products and/or services, that distinguish them from their competitors and will stand the test of time. Today’s brands must have the power, substance and flexibility to work in a multi-dimensional environment and be capable of engaging equally with clients, employees, business partners or consumers.

Brand Communications
Through our integrated brand communication programs, we can help you determine
the marketing mix and relevant channels that best connects your brand with your customers. This could include a website, marketing collateral, corporate or product photography, advertising, in-store communications, communication guides and promotional videos all supported by concise brand guidelines to ensure your brand message is consistently and correctly implemented.

Animation

Motion helps communicate complex messages in an easy-to-understand and visually engaging way. By adding motion to words, photos, and/or illustrations, we bring another dimension to your presentation, which enhances your story and amplifies your brand message.

Digital
The digital channel encompasses an ever-widening spectrum of screens, services and spaces. We can help you improve your digital presence and offer a wide range of services from set packages for smaller websites and micro sites to larger tailored solutions including online product stores, database driven websites with complex functionality and apps for the web and iOS devices.

Video
Video is becoming an increasingly important part of the digital mix and an effective way to get your message across. Whether you need a corporate profile, product showcase, safety, education or training video, RGC has the creative and technical skills to meet your communication objectives, budget and timeframe. From pre-production through to post-production and duplication, we liaise with you every step of the way. The final product can be optimised for any format including web video, webcast, podcast and even your PowerPoint show.

Artwork & Print Production
Having invested time and money in the creative process we believe it is essential that your brand design is implemented correctly. Our partners take ownership and responsibility to ensure that this happens through every step of the project. Their invaluable technical knowledge of production and digital and litho printing processes ensures we manage expectations, time and costs and deliver the highest quality result. We work with printers in Australia and China.

Packaging Design
Our experience and expertise in creating integrated packaging design solutions
covers a broad range of categories, from paint to floor finishes and motor oils to food spices. Whether your brand is new to the market or you are redeveloping or extending
an established brand, we create simple, bold packaging that connects with people
on an emotional level.

Branded Product Creation

We specialise in designing, sourcing and supplying engaging branded products
that enable brands to create emotional connections with their customers.
From branded lifestyle canvas bags, to character developed toys, tradie tool bags
to branded leatherette notebooks and pens our product design work will bring
your brand to life whilst respecting your brand guidelines. We will identify the right factory for each product, visit them on the ground and oversee the manufacturing process, actively managing quality control and certification to ensure you get what you paid for. We will also arrange shipment, customs and delivery of your goods anywhere and anytime you need them. With all product development we pride ourselves on our social and environmental sustainability practices.