New brand and identity
The Rugby Union Players’ Association was established in 1995 to promote and safeguard the interests of professional rugby players in Australia. Their brand identity needed modernising to give them a stronger more professional presence within the organisation, nationally and internationally.
We created a modern and dynamic brand identity that would resonate amongst the players and rugby union community. The RUPA brand was applied to a new responsive website and digital applications, stationery, annual reports, banners and promotional items including clothing. A simple and concise brand guidelines document was also produced.
Brand Identity Program
Design & Artwork
Print Production Management