New brand identity and website
The Rugby Union Players’ Association was established in 1995 to promote and safeguard the interests of professional rugby players in Australia. Their brand identity needed modernising to give them a stronger more professional presence within the organisation, nationally and internationally.
We created a modern and dynamic brand identity that would resonate amongst the players and rugby union community. The RUPA brand was applied to digital applications, stationery, annual reports, banners and promotional items including clothing. A simple and concise brand guidelines document was also produced.
A new responsive website was designed for RUPA Players from a mobile first perspective. The aim was to create a more fluid user experience (UX) for players travelling to and from venues. Inconsistent internet connections, differing sunlight levels and ease of use were key drivers in the final design solution. Social media was also an important shared player activity on the website home page as games were played, one, drawn or lost. The final site has had greatly increased traffic with more players using the website as primary source of information.
Design & Artwork
Print Production Management