Hervey Bay is a stunning part of the Queensland Fraser Coast, and attracts many artistic and creative people who are drawn to the relaxed seaside lifestyle and enviable climate.
Stockland were redeveloping Hervey Bay and required new imagery that reflected the diversity and uniqueness of the local area. A photographic competition offered Hervey Bay’s people the opportunity to have an organic and creative input into the look and feel of their new shopping centre.
The local community were invited to submit entries via Facebook for a photography competition. They received over 1000 entries in five weeks. There was an overwhelming sense of engagement with the community, as people commented and endorsed their favourite images. Due to the quality of the submissions and the local pride that was evident in the images the decision was made to create a community photobook.
RGC managed the entire 'My Hervey Bay' Community photobook project from copy writing, design concept through to artwork and print production management. The book was printed in China under our close quality control and was launched and presented to the winners at the opening of the new shopping centre in 2014.
The book won a Silver Award for 'Cause Related Marketing' at the 2015 Asia Pacific Shopping Centre Awards.
Design & Artwork
Print Production Management