POSITIONING & AWARENESS - PROMOTIONAL ADVERTISING CAMPAIGN
RGC were commissioned to raise the profile of the offer at Castle Towers Shopping Centre in Castle Hill, one of Australia’s most prominent retail destinations located in Sydney’s Hills district.
We created a promotional program through a series of double page spreads to feature in a local lifestyle publication that was distributed in the main trade area of the centre, with each ad focusing on a different lifestyle category available at the centre. They were designed to showcase on-trend and seasonal lifestyle offerings with commentary from guest ambassadors specialising in the area of comment, while showcasing the retail offer available at selected national retail outlets. Our creative encouraged consumers to visit Castle Towers to take advantage of and explore the offer.
The series ran quarterly in a premium, large format coffee table publication called Hills to Hawkesbury Living. The magazine readership included over 67,500 local residents per issue in 145 suburbs in and around the Hills & Hawkesbury area and is very popular in the main trade area.
“The creative, process and communication undertaken by the whole team in any project they work on is faultless – clear, precise, results-oriented, on-brief and in-line with client expectations. They produce the perfect piece every time. I have no hesitation in recommending RGC. You won’t be disappointed.”
Senior Marketing & Communications Strategist