New brand identity and website
Aleron is a new independent advisory firm offering a non-aligned and confidential service. Founded by experienced finance and airline professionals, with dual headquarters in Basel, Switzerland and Sydney, Australia.
Focused on the airline sector, Aleron works for airlines, debt investors and their partners to provide expert advice on:
• Credit ratings
• Debt structuring
• Capital allocation
Aleron commissioned rgc to create a new brandmark and identity that would engage its stakeholders and position Aleron as offering non-aligned advice on balance sheet and credit rating matters free of any other motivations and focused on the needs of the corporate treasury team.
We created a bold, eye-catching Aleron brandmark by combining the stylised movement of an aircraft aileron wing used by pilots to turn an airplane to the right or left with a modern stylised san-serif typeface. The new brand and identity is both distinctive and inspiring, giving Aleron a strong presence and a solid basis for future development.
"We wanted a modern, innovative brand mark and a user-friendly solution for our new website. RGC understood exactly what we wanted, and provided a great balance of both creative insights and practical expertise. They are always helpful and happy to take time to answer questions, from the early phase of project design through to the final stages. We were impressed by the detail of the design work and the usability of the website, and it's been very exciting watching our website take shape."
Director, Aleron Airline Advisory Group
Brand Identity Program
Design & Artwork
Print Production Management