MM Kembla, well known for manufacturing copper tube in Australia for over 100 years, has introduced a new Integrated Piping System for building developers, plumbing design specifiers and installers. The new system backed by a 25 Year Warranty will be supported by on-site product installation training.
RGC was commissioned to develop an ‘Animated Explainer Video' to tell the story of how to ‘Minimise your risk with MM Kembla' to the plumbing industry in Australia and overseas.
Getting the animation right required a well thought-out storyboard and a good script. Once we understood the full context of the story we kept the visual and verbal messages simple for the viewer to understand. The final animation seamlessly blends the words with the illustration style to create a vibrant, dynamic and engaging presentation with a clear call to action at the end.
The One Warranty animation has tested well in the marketplace and since launch has gone on to become a powerful sales tool. It has been a catalyst for discussion with larger building developers, design specifiers and HVAC installers and become a unique selling point of difference. MM Kembla has seen an immediate return on investment in the form of traffic, conversations and engagement.
We also produced an advert for trade journals to introduce the new MM Kembla: One Brand, One System, One Warranty marketing campaign.
Services Provided
Concept
Storyboard
Copywriting
Illustration
Design & Artwork
Production Management
Animation
