A Fitting Launch
MM Kembla is Australasia’s largest supplier of copper products, including rod, wire, tube, fittings and accessories. They have been manufacturing copper tube in Australia for 100 years.
MM Kembla wanted to launch KemPress a new copper press-fit connection system and a range of tools to their resellers and plumbers in Australia.
The centre piece of the new Kempress launch was a demonstration video which introduced the new product range of fittings and tools, elevated key product features and showcased Kempress tool capabilities. It also included a step by step design and installation guide for plumbers.
We created a simple and flexible product branding system that was applied across a wide range of applications including: product and technical literature, advertising, a micro website, packaging and in-store point of sale materials which promoted this exciting new product range.
As part of the campaign we created giant mobile adverts using the B-Double side awnings of their fleet of delivery vehicles.
KemPress was a big hit with resellers and plumbers across Australia. Initial sales far exceeded projected expectations.