Mirvac is an integrated, urban property group and a key contributor to Australia’s major cities.
Mirvac commissioned RGC to create a special limited edition book dedicated to Sydney’s urban dwellers, those who are shaping our world-class inner city scene and to showcase a selection of development assets and retailers.
In this special book we interviewed a diverse mix of people from a variety of cultures, with countless view points and life experiences, then wove these stories and experiences together to create a unique and inspiring urban tapestry.
Through engaging stories, striking photography and beautiful illustration, we showcased a snapshot of Sydney’s urban style: urban people, urban living and urban tastes.
Urban Style
We got up close and personal with some of the locals, from the students and parents to community gurus and innovators, who are embracing and shaping Sydney’s inner city scene.
Urban People
Personal style can be our most public expression of our individual philosophy and cultural background. Here we showcase the unique style of some of Sydney’s diverse urban inhabitants.
Urban Living
As urban dwellers, our home is our sanctuary, our escape from the hustle and bustle of hectic city life. Here our local residents and experts share their advice on enhancing your urban abode.
Urban Tastes
Entertaining at home and dining out are two of life’s great pleasures. Here we share entertaining tips and delicious recipes from local experts, connoisseurs and those redefining Sydney’s culinary culture.
Testimonial
"This project was a wonderful and inspiring journey. I felt privileged to meet this diverse and interesting cross section of people who live in our local area, and I felt honoured that they agreed to share their personal stories and experiences with us. I believe that places are shaped mainly by their people and inner city Sydney is such an exciting and vibrant place to live because the locals are so engaged and connected with their community and share a zest for sustainable urban living.”
Senior Development Manager
Services Provided
Research
Concept
Book Design
Writing
Photography
Illustration
Art Direction
Artwork
Print Production Management
Project Management