Wattyl Colour Card Collateral
Wattyl is a leader in the Australian paint industry, with iconic brands in exterior paint and interior wood care being Solagard, Solver, I.D (Interior Design) Estapol and Colourwood respectively.
Their colour system and colour collateral for the interior and exterior paint and wood care markets lagged behind there competitors and required a major re launch. Complete brand ranges of point of sale colour cards, brochures and how to guides needed reinvigorating. We differentiated each Wattyl brand proposition and colour offering by providing a complete consumer-centric design solution.
Our main objective was to make the colour cards more user friendly, eye-catching and appealing to women. This approach made it easier for customers to find the brand, pick and collect their colour cards and confidently move from colour selection to purchase, helping customers embrace the brand experience more easily.
We increased in-store point of sale appeal, simplified the colour selection process and developed helpful colour decorating schemes - catering to both novice and experienced users, each perfectly matched to colour retouched images. All the colour cards were printed to the latest ISO 12647.2 certification making colour matching and artwork a critical element of the design process.