New brand, identity and website
U College is a successful online reseller of training courses aimed at 20-45 year old career changers for a number of different education providers.
Most colleges/RTO’s have an academic/information centric brand personality. U College wanted to be different. They wanted to have fun, be a bit quirky, communicate to students directly in easy to understand language that reflected their own company culture.
U College asked us to create a new brand mark and identity that would engage students and attract education providers. They needed to be seen as a leader in the sector and to cut through the conventions of the category.
We created a bold, eye-catching U College brand mark by combining a traditional university capital U letterform with a fingerprint pattern to symbolise a students individuality and pathway into higher education. The new brand and identity is both distinctive and engaging, giving U College a greater presence in a crowded education sector and a strong platform for future growth.