STOCKY TO THE RESCUE
Baldivis, just 35 minutes south of Perth was Australia's fastest-growing suburb in 2014. Its popularity was based on semi-rural living mixed with a relaxed coastal lifestyle, ideal for young families with nearly 30% of the population aged under 14.
Stockland were redeveloping Baldivis shopping centre and asked us to create a community engagement piece that would connect with young families living in the community. Many parents were part-time volunteers in the local firefighters brigade. We created a children’s book called ‘Stocky to the Rescue” A short story about Stocky a brushtailed possum and the Baldivis Volunteer Firefighters who rescue this friends from a bushfire and save the local Baldivis Children’s Forest. The book endorsed by the firefighters highlighted the dangers of bushfires and explained what children should do if they saw one happen.
RGC managed the entire 'Stocky to the rescue' project from copywriting, concept design, illustration, artwork and print production management. The book was printed in China under our close supervision and was launched at the opening of the new shopping centre in 2015.