Stockland is Australia’s largest diversified property group. They wanted to promote the refurbishment of their Stockland Merryland’s shopping centre in Sydney’s western suburbs. The local community were invited to submit recipes and family stories for inclusion in a community cookbook highlighting the diverse cultural background of the area and promoting the variety of fresh ingredients now available at the centre. The book was free to customers who presented $300 worth of shopping receipts from the fresh food area within the first 2 weeks of the centre opening.
Concepts were produced to determine the right balance of recipes with community stories. We managed the preparation, testing and photography of all the recipes and the interviews and photography of the local people in their homes. The book was printed in China under our close quality control and was launched and presented to the winners at the shopping centre opening by Julie Goodwin, winner of Masterchef in 2009.
I commissioned RGC to design and deliver a community cookbook that represents the local community surrounding our shopping centre, Stockland Merrylands. RGC produced a beautiful limited edition hardcover cookbook titled ‘Slice of Life’.
This very special book was produced to commemorate and celebrate the completion of the Stockland Merrylands redevelopment. The book showcases and celebrates the local faces, stories, cultures, personalities and food that comprise the vibrant local community. RGC exceeded my expectations in terms of design expertise and management of the delivery process and certainly produced a fantastic product! Stockland’s senior executives and stakeholders were delighted with the book.
“A Slice of Life” is an excellent social sustainability initiative and demonstrates the importance and value that Stockland places on the local communities surrounding its shopping centres.