How to tell an engaging story
Stockland came to rgc with a request: deliver an insightful printed book that capitalises on Stockland’s development capabilities by showcasing its centres of excellence in retail and residential community creation.
Our concept for the book showcases four of Stockland's most recent regional shopping centre developments and their plans for the largest masterplanned community project under single ownership in Australia - Caloundra South. It also celebrates their 60 year legacy, yet firmly looks toward Stockland's sustainable future. Each case study tells the story of an organisation intent on building places that meet the needs of its customers and communities.
Telling portraits and conversations
Our design connects readers with regional community developments through telling portraits and conversations with local residents, bold colourful infographics and beautiful architectural photography.