Wattyl is a leader in the Australian paint industry. They asked us to help re launch their Solver paint brand in Masters Home Improvement Stores across Australia.
Solver's colour system and colour collaterial for interior and exterior paint lagged behind there competitors. A complete range of colour cards needed reinvigorating. Our main objective was to make the colour cards user friendly, eye-catching and appealing to women.
We increased in-store point of sale appeal, simplified the colour selection process and developed helpful colour decorating schemes - catering to both novice and experienced users, each perfectly matched to colour retouched images. All the colour cards were printed to the latest ISO 12647.2 certification making colour matching and artwork a critical element of the design process.