ince the September 11 attacks, security has become a fast-growing industry. SNP is a recognised company in Australia but their identity had not changed for many years. We evolved their brand-identity to reflect the company’s growth.
SNP has been a family-run Australian business for over 80 years. They are recognised industry leaders in guards and patrols, electronic systems and maintenance, special operations and aviation security. Their identity needed updating as it had only changed once since the original company, Sydney Night Patrol, was established.
When the company began it mainly employed returned servicemen and ex-police officers. The original logo reflected this military tradition by incorporating the ANZAC “rising star”. We modernised the identity while retaining the visual characteristics that represent the integrity and strength of the ANZAC tradition. The P and S were overlapped to signify strength and provide a uniqueness to the type in applications where it stands alone without the star.
SNP’s visibility and recognition has greatly increased across all operations. The brand identity has been successfully applied across corporate communications including literature, multimedia, signage, uniforms and vehicle livery.