New brand, identity and website
The Rugby Union Players’ Association was established in 1995 to promote and safeguard the interests of professional rugby players in Australia. Their brand identity needed modernising to give them a stronger more professional presence within the organisation, nationally and internationally.
We created a modern and dynamic brand identity that would resonate amongst the players and rugby union community. The brand was applied to website and digital applications, stationery, annual reports, banners and promotional items including clothing. A simple and concise brand guidelines document was also produced.