Brand Strategy Our approach to brand strategy is flexible depending on your needs. You may already have a brand strategy that is serving you well. If your brand strategy has evolved over time, aspects of it may no longer be relevant. We can help you clarify what is and what is not working. We can provide consumer insights, brand architecture and audits of your current creative equities and competitive environment to help you arrive at a creative brief. The more we are involved in this process the more inspiration we have to draw from and the better equipped we are to quickly deliver a creative solution that will resonate with your customers.
Brand Naming Naming is an integral part of creating a brand identity but it isn’t always easy and brand name development can be complex. We can help you arrive at a brand name that captures the essence of your brand. Sometimes an established brand name doesn’t always reflect the direction the brand might have taken but changing the name isn’t always a viable option. We can create words or a tagline to reposition a brand and make it more relevant to its target audience.
Corporate Branding Now more than ever companies are aware of the added value that corporate branding strategies can bring to their business. We believe branding is all about creating unique identities for businesses, their products and/or services, that distinguish them from their competitors and will stand the test of time. Today’s brands must have the power, substance and flexibility to work in a multi-dimensional environment and be capable of engaging equally with clients, employees, business partners or consumers.
Brand Communications Through our integrated brand communication programs, we can help you determine the marketing mix and relevant channels that best connects your brand with your customers. This could include a website, marketing collateral, corporate or product photography, advertising, in-store communications, communication guides and promotional videos all supported by concise brand guidelines to ensure your brand message is consistently and correctly implemented.
Digital The digital channel encompasses an ever-widening spectrum of screens, services and spaces. We can help you improve your digital presence and offer a wide range of services from set packages for smaller websites and micro sites to larger tailored solutions including online product stores, database driven websites with complex functionality and apps for the web and iOS devices.
Video Video is becoming an increasingly important part of the digital mix and an effective way to get your message across. Whether you need a corporate profile, product showcase, safety, education or training video, RGC has the creative and technical skills to meet your communication objectives, budget and timeframe. From pre-production through to post-production and duplication, we liaise with you every step of the way. The final product can be optimised for any format including web video, webcast, DVD, CD-ROM, podcast and even your PowerPoint show.
Artwork & Print Production Having invested time and money in the creative process we believe it is essential that your brand design is implemented correctly. Our partners take ownership and responsibility to ensure that this happens through every step of the project. Their invaluable technical knowledge of production and digital and litho printing processes ensures we manage expectations, time and costs and deliver the highest quality result. We work with printers in Australia and South East Asia.
Packaging Design Our experience and expertise in creating integrated packaging design solutions covers a broad range of categories, from paint to floor finishes and motor oils to food spices. Whether your brand is new to the market or you are redeveloping or extending an established brand, we create simple, bold packaging that connects with people on an emotional level.
The Environment The environment is now a major consideration for companies across all sectors. We look for every opportunity to incorporate environmental and sustainability challenges in the briefing and creative process; choice of materials and processes; product and packaging formats; messaging and communications.