Say ‘Aloha’ to Luana Australia’s first student information system for salesforce.
Luana Technology asked RGC to create a new brandmark and identity that would engage and attract education providers. They needed to be seen as a leader in the software technology sector and needed to cut through the conventions of their category whilst reassuring new customers they had the knowledge and experience to deliver a first class service as well as an application (Student Information System on Salesforce).
We began by researching Hawaiian culture, traditions and symbolism. Luana pronounced (Lu-ana) a Hawaiian word meaning ‘enjoyment’ or ‘contentment’ was chosen as the company brand name as it was distinctive and had relevance to the main aim of end user engagement - making life easier through one point of control.
In our research phase we were drawn to the simple natural beauty and distinctive colours of tropical native Hawaiian frangipani (plumeria) flowers that are often used in Hawaiian lei garlands. From this classic flower shape we created a bold, eye-catching logo when combined with a bold, impactful, modern condensed typeface.
The new Luana brandmark design and brand identity has given them a dynamic presence in a crowded education sector and a strong platform for future growth form its initial focus on product development through to a more powerful position as a thought leader in the software education sector.
"RGC nailed it, from brief to final outcome, they were able to encapsulate the concept, the idea and our vision of where we wanted Luana to go."