Brand & Packaging Update
Herbie’s Spices are a boutique spicery based in Sydney. They stock the largest range of herbs and spices in the southern hemipshere.
They were opening a new US store in Los Angeles, and wanted to upgrade their brand identity, packaging and point-of-sale materials to enter a more competitive market without losing their strong brand equity in Australia.
We explored different ways to display more information about the company on the packs.