Brand Identity Refresh
Greenwich English College is part of the Redhill Education Group. They wanted to attract more international students from around the world to take up English language courses in Australia.
We refreshed their existing identity to appeal to a younger target audience. Some of the establishment feel of the old mark was reflected with traditional typography in the new mark. GE letters in the form of a butterfly evoke the feeling of freedom and development that learning a new language can bring. Fresh photography depicting students from different cultures living and learning in and around Sydney was also introduced. The identity was applied across literature, stationery, website and app.