Bodyshop Emissions Program
Glasurit, a division of BASF, is a high end car refinishing system. They wanted to promote their top end product Glasurit 90 LINE by promoting the product’s new waterborn technology and environmental credentials. They wanted to find a program that would offer bodyshops the chance to offset their carbon emissions by planting trees.
We sourced and recommended Carbon Neutral Australia to partner with Glasurit. We created a brand identity program that met with the strict environmental guidelines of Carbon Neutral Australia. The identity was applied to an integrated marketing program, comprising advertising, point of sale, promotional items, clothing and website.