FPP Industries provide innovative and sustainable storm water management products and strategies – which include the design and installation of Flexible Porous Pavements. Made from recycled car tyres mixed with aggregate and a binder this environmentally friendly material can be used to replace traditional concrete or asphalt surfaces. Its unique water harvesting capabilities preserve the native ecosystem and significantly reduce installation costs.
The main challenge for RGC was to develop a new brand name for their business that could be trademarked. The new name FiltaPave became the cornerstone of our overall brand strategy and an integral part of the new brandmark and identity.
Our brand idea features storm water filtering through the FiltaPave substrate, emphasising the recycled properties of this sustainable product.
We created new marketing collateral both on and offline aimed directly at architects, engineers and specificers. A new specificers kit was developed containing architect's drawings, project case studies, and product sheets were designed and produced along with a simple brand guidelines document.