Cement Concrete & Aggregates Australia (CCAA) is the peak national body representing the interests of Australia's 7 billion dollar heavy construction materials industry.
RGC were commissioned to create an event graphic for the annual CCAA EH&S Awards 2014. The awards provide the opportunity for CCAA members to showcase and promote their innovative thinking and best practice in Environmental, Health & Safety initiatives across the industry.
The challenge involved the design, illustration and development of a short animation sequence that would be eye-catching to potential entrants and cut through the generic photographic imagery often used to highlight these types of events. We used a simple, flat graphic illustration style to highlight workplace safety in the cement, concrete and aggregates industries.
The illustration and short animation were used across all event materials both digital and print including website, call for entries, awards dinner invitation, event program, event multimedia and awards certificates.