Cement Concrete & Aggregates Australia (CCAA) is the peak national body representing the interests of Australia's 7 billion dollar heavy construction materials industry.
They are Australia’s leading information provider on cement, concrete and aggregate products via a vast technical library, research and technical reports and highly regarded industry publications showcasing projects that demonstrate the enduring benefits of member products.
RGC were commissioned to review CCAA's communications program, we benchmarked their activities with similar organisations in Australia and overseas, reviewed the company’s brand, identity and communications program both digital and printed and made recommendations that would build the following:
• Raise awareness of CCAA and its wide range of services and activities
• Build a modern, professional brand image befitting a national peak body
• Create a consistent image across all CCAA communications
Website design and development
RGC were commissioned to create a new website that would better reflect CCAA’s brand positioning, clearly explain what they do to key stakeholders, national and state governments, engineers, architects, builders and help members easily utilise the wide range of services they offer.
We partnered with iMIS the global specialist in membership web development platforms. The final website won a coveted iMIS/RiSE design excellence award in 2014.
We designed a wide range of corporate communications including: industry reports, technical guides, data sheets, guidelines, events, notes and briefings for print and digital use.
We created an animated event graphic for the annual CCAA EH&S Awards 2014. The awards provide the opportunity for CCAA members to showcase and promote their innovative thinking and best practice in Environmental, Health & Safety initiatives across the industry.
The short animation and illustration were used across all event materials both digital and print including website, call for entries, awards dinner invitation, event program, event multimedia and awards certificates.
Print Production Management