Sub Brand Identity Refresh
and Marketing Campaign
Caltex Precision Spray Oils is a division of Caltex. They supply horticultural mineral oils and spray adjuvants for cotton, broadacre farming and horticulture. Their product and customer base had grown dramatically across Australia and New Zealand and they wanted to standardise the way their suite of high quality products was presented to the market.
We refreshed the sub-brand and its application whilst still complying with the Caltex parent brand guidlines. The enhanced use of the target device made the brand more memorable without competing with the Caltex parent brand. The new identity was applied across marketing collateral including trade advertising, product literature and provided a fresh digital presence to product specific micro sites.
The new micro sites accessed via a QR coded product Ad allowed Caltex to take the message 'to the field' so farmers could access detailed technical pest information in the paddock.