New brand communications program
Glasurit, a division of BASF, is a prestige car spray paint refinishing system. They wanted to promote the Glasurit brand and in particular Glasurit 90 LINE a waterborne paint system used throughout Australia and New Zealand.
We developed a brand awareness campaign based on Glasurit 90 LINE being the NO.1 Waterborne Paint Worldwide. Key facts were highlighted based on different product facets: NO.1 for Colour, Service, Performance, Training and the Environment. The program was rolled out across a new website, advertising campaign, magazine, a series of video testimonials from bodyshops users, product usage videos and marketing collateral.