Brand Identity Guidelines
ACPE is Australia’s leading provider of specialist undergraduate and postgraduate degrees in the related disciplines of sport, dance, and physical education. They wanted to refresh their brand identity and marketing collateral to attract individuals from around Australia and the world who wish to launch or further their careers in the sports sector and related professions.
We refined elements of their existing brand and introduced a unique ‘shield’ secondary device to make the brand more dynamic. A comprehensive brand identity guidelines document was produced, detailing correct logo usage, typefaces, colour palette, stationery, literature and exhibition design.
A suite of photography was also introduced and incorporated into their new prospectus.